Tipofagia


Year: 2016
Art direction/production: Idgie Pena
Filming/Editing: Bruna Sanchez

In 2016, I finish my Bachelor in Advertising at the Federal University of Minas Gerais, Brazil. My graduation project, in collaboration with video maker Bruna Sanchez, was producing the event Tipofagia, a day full of lectures from about type design and two exhibitions from local illustrators about the theme.


The campaign preceding the event consisted of 23 characters and one promotional video for each of them. Even though this project is already a few years old, it was during the production of these videos that I started considering following a study in Product Design. Below are some of the videos from this campaign.